SURVEY & MEASUREMENT SERVICES

Events have different objectives with different types of audiences - we understand that.

On The Mark Surveys does not take a "one survey fits all" approach to measuring your communications effectiveness. However, through our experience across a wide genre of marketing projects we certainly know where to start.

Correctly surveying and measuring any business meeting or marketing objective is a challenge. It requires a firm understanding of business objectives and management concerns. Our team is ready and able to help you discover the answers through the proper engagement techniques.

On The Mark utilizes the latest in event survey and measurement technology and techniques. With a state-of-the-art fully automated optical character reading machine we are able to quickly and efficiently read professionally designed forms. Often, we will travel on-site to an event and will be able to provide speaker feedback within 90 minutes of a session ending. What could be more powerful than your executive beginning the second session of your conference with a statement such as "...well, apparently 52% of you feel that you need to better understand the new functionality of the XYZ product in order to be more effective in your sales efforts, I'd like to spend some time addressing those needs..."

In addition, On The Mark is at the forefront of technology in e-surveying, or web-based survey and measurement. We will design the site, host the survey and database, solicit responses, collect data, and report back to you in a real-time scenario.

Finally, if the most effective method of collecting your data is through one-on-one engagement sessions or limited group interviews, we are ready to answer the call.